And because their teams were using different tools, they lacked visibility into one another’s work. They had to manage lists, unsubscribes, and more in multiple locations. When RushOrderTees started using Customer.io, their email was split among four different platforms. The benefits are clear: fewer support requests and a bump in the percentage of return customers. It’s an impressively intricate use of the workflow builder that ensures every customer gets exactly what they need, no matter how complicated their order. With Customer.io’s visual workflow builder, RushOrderTees built a single order confirmation campaign that boasts 18 emails and 15 logic splits, all running on autopilot. For example, can you modify an order in process? Do you need to approve your artwork? How much turnaround time will the order require? Without a powerful data-driven campaign builder, it was a real headache. Order confirmations are a serious challenge, especially for a business that puts images on almost anything. That’s practically a lifetime for a brand with fast, free delivery as a key differentiator. With a data campaign triggered by orders, not users, they increased efficiency to 99% and shortened the production and delivery process by two days. Customer.io data campaigns can be triggered by anything that happens, unconnected from a person’s profile, which was exactly what RushOrderTees needed. But that didn’t match RushOrderTees’ business process. With other marketing platforms, every piece of data and every message sent had to be connected to an individual person’s profile. Their old method was working well, but they weren’t satisfied with just good-enough.īy leveraging data campaigns within Customer.io, they gained much finer control over how they communicated with customers, suppliers, and various internal teams during the ordering and fulfillment process. The communication flow among various teams and suppliers to fulfill these orders is quite complex, so RushOrderTees needs to streamline as much as possible. When customers need high-volume or super-fast orders, every hour counts. Consolidation of 99% of their email into a single platform.A streamlined order-confirmation campaign.48-hour reduction in high-volume and rush order processing.Just a few of the results they’ve achieved by leveraging Customer.io’s features: The variety of data the platform can digest and send back to us in a readable manner… there aren’t many other mailing platforms that can do that.” “One of Customer.io’s biggest values for us is its overall versatility.
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